Jay-Z is getting into the fitness equipment game just like his wife ... he's investing in a startup that aims to rival Beyonce's partner, Peloton.
The entertainment mogul is pumping some of his billion-dollar fortune into CLMBR, which is about to launch its 2 flagship products ... a pair of vertical climbing machines.
Jay-Z's not the only celeb who sees an opportunity to make a buck with CLMBR ... Novak Djokovic, the top men's tennis player in the world, is also investing. Jay and Bey's longtime fitness consultant, Marco Borges, is on board too, plus YouTube co-founder Chad Hurley.