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Wednesday, April 18, 2018

Drive a New Mercedes-Benz Every Month @MercedesBenz

BMW announced the pilot launch of “Access,” a new subscription service that gives users unlimited access to its fleet of luxurious cars. For just $2,000 a month, users will get access to the X5 SUV, 4 Series, and 5 Series sedans, including all of its plug-in hybrid versions.

You can up your game, however, to the “M” tier for just $3,700 a month—and that gives you unlimited access to its cache of sports cars like the M4, M5, or the M6 convertibles, but doesn’t include access to the automotive maker’s highest-end M7 series.

Mercedes launched the “Mercedes-Benz Collection,” its own version of BMW’s Access, which allows customers to switch in and out of vehicles depending on their needs or lifestyle as a pilot in Nashville and Philadelphia in June.

Mercedes-Benz’s subscription service includes an app but also a concierge service. Just like ordering a ride-share service, customers will request vehicle exchanges, concierge communication, and other actions via the app.

Mercedes and BMW join the likes of Cadillac and Porsche; both launched a similar service in 2017, offering customers “to swap to a newer car sooner than a traditional lease or finance plan, or a higher-quality vehicle than a daily rental from the airport.”

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