Recently Atlanta rapper Emoni released his new single, "Talk It." After years of being behind the scenes and frequenting some of the most talked about circles in ATL, Emoni has emerged as the next big artist primed to expand his brand to stardom in 2021.
"Talk It is one of the first songs I ever did that I felt comfortable pushing musically. I've been making music for a long time but I never put anything out," Emoni explained. "Talk It is one of the first songs where I really liked the vibe and it's a real Atlanta song. It's the type of stuff that goes on where I'm from and it's a song where no matter what anyone else thinks I really like the song."
Playing his role behind the scenes Emoni began putting in the work as manager but transitioned to an artist after his friend and client PNF Rocky was killed.
"I wasn't always an artist, I started off behind the scenes and everywhere I went people would always say I look like an artist. Paid In Full Rocky is dead now but that was one of my homies that I would always do music with, and I was more on the management side of things working with him." Emoni explained. "Then I started recording the music but I wasn't putting it out and I was just working at it for the last year and a half and I just been pushing the HighEnd brand."
Idolizing Jay Z with aspirations to become a CEO, and respecting Nipsey Hussle with hopes to have an impact on his community, Emoni has always focused on putting in the work to be great.