Every since rapper Nas did the album Hip Hop Is Dead that's when you saw hip hop/rap became more dumbed down than ever with more lack of commercial raps on the media or on radio stations, at the time real rap was unheard of unless if you was really a hip hop head that was looking for rap on mixtapes or searching on YouTube. In 2010 an empire of hip hop has begun and that's with Griselda Records with artists like Westside Gunn, Conway The Machine and Benny The Butcher.
When you hear songs like Legend, Forever Ft Lil Wayne and Big Sean, Roy Jones Ft Dark Lo,
and Crown For Kings Ft Black Thought.