Spotify sees a clear market opportunity when it comes to this new space for content creation. Even with the success of the show, a recent study showed that only 22% of podcasts are hosted by women, and the number’s even smaller when it comes to women of color. Spotify wants to change that.
The company is hosting Sound Up Bootcamp, a weeklong intensive program for aspiring female podcasters of color. The event will take place June 25–29, 2018, at Spotify’s New York City offices and Spotify is hand-selecting 10 attendees who will learn about the art of podcast creation, from initial ideation to editing, producing, and marketing from experts in the field.
Spotify is covering all expenses from the five-day workshop, which will include panels, and activities around podcasting, led by experts and professionals. Travel to New York City, six nights of hotel, and breakfast and lunch each day are all included.
According to a recent release, attendees will have the chance to pitch their podcast ideas to a panel of experts and professionals on the final day and the top three pitches will have the pilot process funded, up to $10,000. All expenses for the week will be paid by Spotify.