Beyoncé's second Ivy Park x Adidas apparel collection is dropping online Thursday, a day ahead of its release in stores.
The athleisure line, dubbed "The Drip 2 Collection," comes nine months after the first installment of Beyoncé's Ivy Park x Adidas gear, which sold out almost instantly when it dropped at the start of the year.
Online sales were set to begin at 4pm ET on the Adidas Ivy Park website. Prices range from about $25 for accessories and up $200 for apparel.
The collaboration is a continuation of Adidas' (ADDDF) strategy of leveraging non-athlete influencers to work as "creative partners" for limited capsule collections of its athletic wear. Scarcity and celebrity have proven a winning combination for Adidas' high-profile collaboration with Kanye West's Yeezy label.