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Saturday, December 7, 2019

Adidas Will Use Beyoncé, Kanye West and Pharrell in 2020


Adidas is positioned to generate buzz next year with a robust lineup of product with key partners. Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé.

Aside from the first lines with the beloved hitmaker, Armstrong confirmed new footwear styles with famed music producer Pharrell Williams are scheduled to hit retail, and more Yeezy looks from rapper-turned-designer Kanye West are slated to drop.

Also See: Top 5 Stores To Purchase Beyonce Perfume

Aside from partnerships, 2020 will feature other standout moments that Adidas will work to capitalize on. Armstrong said the rollout of the Superstar, which turns 50, will be a hit.


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