Wednesday, October 26, 2022

Adidas Intends to Sell Yeezy Designs

 


In the wake of Adidas severing ties with Kanye West over his recent string of antisemitic remarks and other racially-charged comments, the sportswear company is planning to continue selling Yeezy designs and colorways without the name. 


Adidas has declared itself the "sole owner" of Yeezy designs from existing products as well as previous and new colorways under the partnership. While the company is anticipating a massive short-term loss as a result of the partnership being terminated, the decision to continue selling the designs and colorways will certainly test whether people flocked to Adidas for the Yeezy branding or for the love of the designs and colorways. 


Adidas has finally ended its contract with Kanye West over his anti-Semitic remarks. "Adidas AG terminated its partnership with rapper and fashion designer Ye on Tuesday after he made a series of antisemitic remarks, a move that knocked the musician off the Forbes list of the world's billionaires.


Adidas put the tie-up, which has produced several hot-selling Yeezy branded sneakers, under review this month.


"Adidas does not tolerate antisemitism and any other sort of hate speech," the German company said on Tuesday.



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