Gap Inc. is due to release its quarterly report in a few days and the brand says its heavily anticipated Yeezy line is on track to launch by the end of June, according to Business Of Fashion.
BOF notes that Gap is relying on the nearly $1 billion partnership with Kanye West to lift its sales, hoping that ravenous Yeezy fans will pull the brand out of a decades-long slump which has led to store closures and cost-cutting across its holdings. The company expects over $150 million in revenue in 2022, according to Bloomberg. Details about the line remain sparse, but let’s be real: A sellout is almost guaranteed.