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Sunday, November 3, 2019

What Happened To Russell Simmons And Phat Farm Clothing?


It's time for the holidays and Phat Farm is no-where around in 2019. Walking in to family members house on Thanksgiving wearing a new Phat Farm outfit had everyone talking. Not only that, you wished to open a gift from under the Christmas tree to find a Phat Farm shirt or coat.

Phat Farm Clothing is a division of Phat Fashion, which was founded in 1992 upon the inception of the “mainstream” hip hop movement. Before fancy headphones and expensive drinks Russell Simmons was making the big bucks from music and retail.

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He was also a pivotal player in the so-called "urban" fashion movement of the late 1990s as the founder of Phat Farm, the apparel and footwear. However, a 2003 interview with Bloomberg Business stated that Simmons grew frustrated with being stymied into the ethnic brand category.

Simmons sold Phat Farm and Baby Phat to the Kellwood Company in 2004 for $140 million. Today, Phat Farm shoes perpetually remain on clearance at places like Sears and Kmart. We have selected a few online stores below to shop from. It's time to prep for the holidays, so be sure to select the correct style.

Shop Phat Farm Online

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