Italian lingerie company Intimissimi has tapped Jennifer Lopez to be its new brand face.
As the global ambassador, Lopez stars in its spring ’23 campaign, which launched today. In it, the singer and actress can be seen modeling a range of intimate apparel. The ads were inspired by an Italian summer in Positano, with hues of fuchsia representing the bougainvillea, orange for sun and turquoise, symbolizing the Mediterranean Sea.