Leave a comment or join!

If you would like to comment on this story, please feel free to do so above.

If you liked this story, sign up for free

Like our Facebook Page

Want to become a Featured Artist? Then click here to Purchase Now

Thursday, March 9, 2023

Did Roc-A-Fella Bring Air Force 1's Into Hip-Hop?


Roc-A-Fella co-founder Kareem "Biggs" Burke joins us to discuss the return of his label's famous Nike Air Force 1 collab, hip-hop's influence on sneaker culture, and his thoughts on shoe deals for Jay-Z, Drake, Kanye West, and Justin Timberlake.

It’s known for being hip-hop’s sneaker of choice in the late ‘90s and early 2000s, thanks to Roc-A-Fella Records and their love for the all-white pair, which they were known for only wearing once. Their love affair with the sneaker resulted in a collaboration with Nike on a white-on-white Air Force 1 with the Roc logo on the heel in 2004.

Did Roc-A-Fella Make the Air Force 1 Hip-Hop's Sneaker?

No comments: