Touring continues to play a crucial role in Taylor Swift’s road to the top. The Reputation Stadium Tour surpassed her own 1989 World Tour as the highest-grossing in the U.S., raking in $266.1 million domestically, according to Billboard Boxscore.
Taylor Swift begins the Lover era at No. 1 on the Forbes Celebrity 100 list, pulling in pretax income of $185 million over the past year, her biggest earnings total yet. Her estimated pay grew 131%, after clocking in at $80 million in 2018.
In 2018, Netflix brought the Reputation Stadium Tour to living rooms on New Years Eve, after acquiring the exclusive rights to the tour for a live concert special. The streaming giant’s payout and endorsement deals with Apple, AT&T and Diet Coke added millions to Taylor Swift’s coffers.
In November 2018, Taylor Swift parted ways with her long-time home, Big Machine Label Group, to join Universal Music Group’s Republic Records, a deal that according to multiple Forbes sources, could be worth up to $200 million.