Jay-Z has ventured off into another business role. The hip-hop superstar Jay-Z has been named chief brand ambassador for San Jose marijuana company Caliva.
“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in the announcement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor."
"Many people recently out of jail or prison don’t reap financial rewards from marijuana legalization, Caliva said. Jay-Z will promote their economic participation through advocacy, job training, and employee and workforce development."
Caliva, which says it has more than 600 employees state-wide, and more than 150,000 square feet of cultivation, manufacturing and retail space, has broader ambitions for its work with Jay-Z.
Caliva sells varieties of indoor-grown marijuana along with other cannabis products including vape pens, pipes, edibles, tinctures, drinks and pre-rolled reefers. Caliva also makes deliveries of online orders, and numerous dispensaries stock its goods.