What Everything Is Love represents, then, is an opportunity — not just for JAY and Beyoncé, the most powerful couple in popular culture, but for the Grammy Awards as an institution.
The make-good angle is clear as day: neither Beyoncé nor JAY-Z has won an album of the year award, despite being two of the most lauded musical artists of this century, and Everything Is Love offers a way to right both wrongs in one fell swoop.
They say it's a marathon, not a sprint. But for Beyoncé and JAY-Z, it was both. Their sprawling On the Run II Tour finished with $253.5 million in ticket sales. The On the Run II tour more than doubled Bey and Jay's previous tour in terms of overall gross and ticket sales.
The hip-hop megastar is now on the same level as four of the biggest names who have ever reached the No. 1 spot on the albums chart. The album's sales increased by 397 percent and moved a total of 94,000 units to earn a No. 1 spot on the charts. Fans have been thirsty for the new release ever since Beyoncé's 2016 album “Lemonade,” which sold more than 2.5 million copies.