China’s music market is one of the fastest growing markets in the world. If you don’t want to enter China, your music business is equal to “drop a big wallet”. The world’s most populous country, and their consumers’ pockets are bulging, and there is no reason why you should not come to China to do the music business.
China’s music media has many particularities due to historical reasons. It didn’t really form until the late 1980s. At that time,mainly music media are the newspaper, radio and television station.
In 1987, China’s first popular music magazine, “Audio & Video World”, was born, and the magazine was hailed as China’s “Rolling Stone” magazine(and later, it did,In 2006 They published a music magazine together, named “Rolling Stone China Edition”.but only one issue and forbidden by government ). Basic function as with “Rolling Stone”, as long as “Audio & Video World” magazine introduces artists, it must be famous and popular.
With the birth of “Audio & Video World” , many music magazines, such as X Music, Music Heaven, Modern Music Field,Hit Music, have been born. And also the TVs and radios were growing up before 2000, basically, all these music media were called music market orientation.
TV stations, for example, are still a better platform, but they only recommend famous artists. For new artist, It is very difficult to get the chance to get exposure.So when you promote your artists and new music, you can choose some magazines such as “X Music ” ,”Q magazine Chinese edition”, “Easy Music World”,and even some foreign music magazine will also report it such as the Pump it Up magazine. They often focus on China music market.
Digital Music platform has music playing function and also an important platform for music sales. Currently the main platforms have the largest database of Chinese music fans. For example, QQ music, Xiami, Netease Cloud music. There are others platforms that can combine online and offline functions such as See Music, Street Voice, and crowd-funding platform Musi kid.
This kind of media is like linkedin,can build managements/labels and artists very professional relationships. Music dish China is a very strong music network in China.