Jay-Z is getting into the fitness equipment game just like his wife ... he's investing in a startup that aims to rival Beyonce's partner, Peloton.
The entertainment mogul is pumping some of his billion-dollar fortune into CLMBR, which is about to launch its 2 flagship products ... a pair of vertical climbing machines.
Jay-Z's not the only celeb who sees an opportunity to make a buck with CLMBR ... Novak Djokovic, the top men's tennis player in the world, is also investing. Jay and Bey's longtime fitness consultant, Marco Borges, is on board too, plus YouTube co-founder Chad Hurley.
CLMBR sounds a lot like Peloton, only instead of riding a bike it simulates vertical climbing. It's supposed to be good for the back, and CLMBR's machines are the first featuring touch displays and on-demand classes with instructors.
At-home fitness equipment is all the rage with most gyms and fitness centers across the globe shuttered due to the pandemic. Bey recently teamed up with Peloton ... which boosted its stock.
Now Jay's following suit and doing his own thing, which means we have all the makings of a friendly family competition here.