"This is an option we wish had been available to our families growing up," said Rodriguez in a press release. "We are committed, like Tiller & Hatch, to doing good.” A portion of all revenue from sales will also go to benefit “a variety of shelters and charities working to fight hunger,” the press release stated.
“This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country,” Rodriguez added.
Lopez and Rodriguez are said to be backing the launch of the brand, although it’s unclear how much of a stake they have in the company.
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