YouTube TV, a live TV streaming service designed to replace a traditional cable TV package, will raise its monthly price from $40 to $50. Subscribers billed through Apple will have to pay $55.
YouTube TV is one of a handful of new subscription options aimed at cable TV cord cutters who want to stream live TV channels such as ESPN, TNT and CNN, as well as local channels including ABC, CBS, Fox and NBC.
Apple takes a 30 percent share of subscription revenue made through iOS apps or iTunes, with that cut dropping to 15 percent if the app holds onto the member for subsequent years.
YouTube TV's official twitter feed says current subscribers will see the increase in the first billing cycle after May 13. Unlike DirecTV Now, which allows subscribers to keep the older, lower pricing if they don't cancel service, there's no so-called grandfathered pricing with YouTube TV.