Although this is a new day and age with retailers and digital going hand to hand, the competition out ways itself when it comes to community stores. The purpose of any business is to bring in customers. Because in today's competitive retail world... getting results is what counts.
Having your own business is more than just creating a job for yourself. Your basic roles are in marketing, finance, administration, and the responsibility of personnel. Many stores are run by well-intended people but who don't have all the information they need to do their job. This includes a clear idea of market segment, target markets, customer service, product selection, marketing mix, promotional activities and pricing tactics.