It also could mean to appropriate to the current time, period, or circumstances; of contemporary interest. In the society today we live in, it is important for you to remain meaningful. Relevance is the concept of one topic being connected to another topic in a way that makes it useful to consider the first topic when considering the second.
Age shouldn’t define how you’re seen, or whether you’re heard. It's a tale of woe that echoes from town to town. One of the biggest issues we face in advertising is that we are confronted with new bright shiny objects everyday in many ways.