+Virgin Mobile Colombia and +Virgin Mobile France has announced the new building of a hotel in Chicao, Illinois by +Richard Branson. Sir Richard Branson has revealed new details on his latest travel-related venture: Virgin Hotels.
The inaugural Virgin Hotel is slated to open in Chicago’s central business district, The Loop, and feature 210 rooms, 38 suites, and 2 ‘Rock Star’ rooms. And in line with the brand’s overall branding strategy, Virgin Hotels will target a creative, high-income audience by pitching a “sophisticated hotel experience.”
Other specs for the hotel include a rooftop lounge, the Boheme, two restaurants, a coffee and wine bar; gym, yoga and relaxation center; business area, theater and dance floor. The hotel takes over the 27-storey landmark Old Dearborn Bank Building and is expected to open in September.