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Saturday, August 14, 2021

Kanye West Breaks Apple Music Record


Kanye West’s second Donda listening party on August 5 has broken the record for the most-watched Apple Music event in history. The listening session, which saw Yeezy debut a slew of new songs before he ascended to the Heavens and almost, touched the sky was streamed by 5.4 million viewers.

That figure smashes the previous record, which, coincidentally, was set by Kanye’s  first Donda live stream event on July 23, which gained 3.3 million streams. Before that, Jeezy and Gucci Mane’s Verzuz battle set the record with 1.8 million views in November 2020.

Beyond setting a new streaming record, Kanye West’s August 5 Donda listening party pulled in a considerable amount of cash for the billionaire. Billboard reports that the event generated $7 million in revenue from in-person merchandise sales.

Kanye teamed up with designer Demna Gvasalia for a collection of Donda Branded T-Shirts that were hawked for over $100 apiece to fans in attendance at the Mercedes-Benz Stadium. A portion of the proceeds reportedly went to Kanye’s charity, The Donda Foundation.

That $7 million figure edges out the highest-grossing U.S. tour of the last 30 years: Taylor Swift’s Reputation Stadium Tour in 2018, which grossed just under $7 million per show.

It isn’t just Kanye West’s bank account that has benefited from the hype surrounding Donda, though; his catalog has also enjoyed a significant surge in streams in recent weeks.

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