Tuesday, August 2, 2022

sOuL from the O - Family Tree | Video @sOuL11525

 Family Tree is the first video single off of Oakland artist sOuL from the O’s Queens and Pharaohs album - but it almost didn’t happen!

What was supposed to be filmed in Philly, ended up in the Las Vegas desert just a few days before the shoot was to happen.
sOuL from the O would admit, “Good thing we talked a week before the shoot, because Hezekiah mentioned he would be in Vegas instead of Philly. Which was the best mixup because we realized the Las Vegas desert was a better place for the song’s video”

What resulted is a story of sOuL from the O walking through a barren land to receive this letter from this unknown ancestor reminding him of his roots, and his connection to something beyond this realm. The video juxtaposes images of sOuL from the O rapping about his family ties, & a mysterious ancestor placing images of family members in a tree. Eventually the two meet, against the backdrop of desert mountains and a driving piano breakbeat.

The Family Tree video is a testament to the song’s collaborators, sOuL from the O and producer/director Hezekiah’s creative vision, as much as their ability to adapt to last minute changes in landscape - and still make magic! Check it out!


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