Now in 1995 Jay Z formed Rocafella Records with his partners Damon Dash and Kareem Burke. The first project that got released by the label was Reasonable doubt in 1996. The project did not do amazing numbers out the gate. Most of the project’s singles like dead presidents and can’t knock the hustle failed to reach the top 40, It debuted at number 23 on the billboard 200 and sold 43000 copies in it is first week.