Leave a comment or join!

If you would like to comment on this story, please feel free to do so above.

If you liked this story, sign up for free

Like our Facebook Page

Want to become a Featured Artist? Then click here to Purchase Now

Sunday, December 25, 2022

How Jay-Z Killed His Own Clothing Brand

 


Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development.


If you were a fan of hip hop in the late 90s and early to mid-noughties, then Rocawear will need no introduction. Items from the fashion label, co-founded by rapper Jay-Z, were as common a sight in music videos as groups of scantily-clad ladies popping bottles of Cristal in a hot tub.


Alongside fellow Roc-A-Fella Records founder Damon Dash, Jay-Z set about bringing the proposal of a new clothing range, fronted by Jay-Z and other rappers signed to his label. It was a brand that was deemed an uninvestable venture by other big fashion brands but what they saw as a miss, Jay-Z saw as a golden opportunity.


Watch how things went down at Rocafella Records and the Rocawear clothing brand.






If you would like to comment on this story, please feel free to do so below.

If you liked this story, sign up for free

Like our Facebook Page

No comments:

Follow