Saturday, March 28, 2020

Phor (@PHOReverIM) - "Cardio"

Chicago rapper and Black Ink Crew: Chicago cast member Phor released his new single “Cardio” today. The Lehday-produced track was delivered with an accompanying visual. Drenched in wordplay, the track’s 808-heavy soundscape is the perfect workout companion, while the Art Camp-directed video lightheartedly touches on Phor’s personal journey to a healthy cardio-filled lifestyle. “It helps more mentally than physically,” explains Phor. “Cardio” is available on all streaming platforms now.

 “Cardio” comes on the heels of Phor’s latest project, Cake, a 13-song collection released to memorialize the passing of his cousin with the tribute track “Truly Missed”. In 2017, Phor released Butterfly, which delivered his biggest hit to date, “Chi-Town.” An ode to the city that raised him, the song gained momentum at mid-west radio with well over 2M views on the Azae-directed visuals and culminated in a remix from Chicago’s southside heavyweights, BumpJ, Twista and Lil Durk. Phor is a multidimensional creative in the truest sense of the word. Whether designing sneakers for Nike post high school, tattooing masterpieces or crafting hits in the studio, his savant-level creativity is underscored by his influence in Chicago.

Music is not a hobby for Phor, but instead his full-time passion - a passion so strong, it positions him for world renowned musical success.


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