Alex returned to Toronto where he met with rising indie artist J-Soul among others and started the group "RVRE Republic". Alex soon took on the behind the scenes role of managing J-Soul, putting together music videos and throwing events that soon gained enough traction to get noticed by Birdman of Cash Money Records.
After parting ways to pursue new goals, Alex began to experiment with recording and writing music himself, he developed the name Alex Snow and in October 2017, Alex released his first single, "Wake Up". Now working on his debut EP project, Alex has released a brilliant and dark video for his single "Wake Up". Directed by Zecko J, "Wake Up" is a cold, dark visual experience. With representations of lust, pain and fame, the video is stunningly shot and is a great introduction to Alex Snow's style and sound. Be on the look out for new music and videos coming soon!