Wednesday, November 29, 2017

Internet Shopping Hits High Numbers

Digital transactions on Monday reached a record $6.59 billion, could this mean the end of Black Friday store rushing? Internet shopping marks a 16.8 percent increase from a year ago, and makes Monday the largest online shopping day in U.S. history.

Mobile also had a record day, Adobe found, saying smartphones have become the "de facto device" for on-the-go shopping. Mobile sales on Cyber Monday reached $2 billion for the first time.

A record $5.03 billion was spent online during Black Friday, an increase of 17 percent when compared with last year, Adobe found. Top-selling items that day included the Nintendo Switch, Hatchimals, L.O.L. Surprise and ride-on cars for kids.

"People are really figuring out how to use their mobile devices," Mickey Mericle, vice president of Adobe's Marketing and Insights division"