Mobile also had a record day, Adobe found, saying have become the "de facto device" for on-the-go shopping. Mobile sales on Cyber Monday reached $2 billion for the first time.
A record $5.03 billion was spent online during Black Friday, an increase of 17 percent when compared with last year, Adobe found. Top-selling items that day included the Nintendo Switch, Hatchimals, L.O.L. Surprise and ride-on cars for kids.
"People are really figuring out how to use their mobile devices," Mickey Mericle, vice president of Adobe's Marketing and Insights division"