TIDAL is the first music service with High Fidelity sound quality, High Definition music videos and Curated Editorial, expertly crafted by music journalists. Apple is exploring the possibility of buying Tidal to boost its Apple Music streaming service, eyeing Tidal's strong affiliation with subscriber-attracting major artists such as Jay Z, Beyonce, and Coldplay.
Jay Z unveiled Tidal at a press conference in late March, flanked by 15 of the biggest acts in the music business, including his wife, Beyoncé. Tidal is a subscription-based music streaming service that combines lossless audio and high definition music videos with curated editorial. Jay Z's Tidal streaming service celebrated reaching the 1-million subscriber milestone with a splashy all-star concert.