Lets do some real talk for a second, "go far" means to be successful or to achieve much. 'beyond' means here outside the limits or scope. Have you ever been passed over for a promotion that you knew in the depths of your soul you had earned?
The thing is, you might be the best person in your company at doing exactly what you are required to do, but if you aren't going above and beyond your basic job requirements (and getting noticed doing it) then chances are you are going to stay exactly where you are while getting paid almost exactly what you are currently making.
Good ideas are worth about as much as the white boards they're written on during brainstorm sessions. In fact, they're worth less. Whiteboards are kind of expensive. Have you ever sat in a meeting where everyone pats each other on the back about the great idea they're coming up with, only to leave the meeting and not see a single one of them implemented? A brainstorm is a dust flurry if no one does anything after. Take one idea from every meeting you're in, build a workable plan around it, and take it to your supervisor to ask permission to take charge on it.
Sure, management wants people who are personable and a joy to work with, but at the end of the day they want someone who knows how to move the needle. If you know what moves said needle, you're ahead of the game. Learn the big picture. If you work for a shipping company moving boxes from the belt to the truck, know how a quarter turn and pivot instead of a full turn reduces your single box load time by a full second.
This is one of the simplest things you can do in an office, and it is so important. Be the person who offers to help, not the person who always asks for it. Sure, ask for help when you need it. There's no shame in that. But when you hear someone complaining about being overloaded with an impending deadline, offer to help – even if you don't know their job. Offer to take their menial tasks off their hands until they finish. Don't just offer to help management. Offer to help everyone.