Sources tell us the in-demand model and junior member of the Kardashian klan has signed on to be a face, or rather body, for the underwear brand. Add Kendall Jenner to the list of people for whom nothing comes between them and their Calvins. Jenner, who’s been walking runways for Chanel and Balmain at Paris fashion week, has been posting photos of herself wearing Calvin Klein undies on her Instagram since last year, often tagging the line to show her support.
Jenner’s Instagram posts are similar to those Justin Bieber posted on his own feed before he was announced in January as a spokesman for Calvin Klein Jeans. Bieber’s appearance in Calvin ads with model Lara Stone drew huge buzz on social media (Calvin reportedly gained 3.6 million Twitter followers after releasing the first images), but also a fair amount of controversy.
There was an international debate over whether Bieber’s abs and manly bits were Photoshopped to bulge bigger for the underwear ads, and “SNL” mocked the Bieber TV slots in sketches featuring Kate McKinnon and Cecily Strong. Jenner, who is already a face of Estée Lauder, would follow iconic female faces of Calvin Klein Jeans including Brooke Shields and Kate Moss.