The mogul +JAY Z's Life+Times is expected to be announced Monday afternoon (March 30) at an event in New York City, artists are tweeting their support and turning Twitter turquoise blue. “NAVY, turn the tide,” wrote Rihanna at midnight. Usher’s message? “It’s time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue.”
Kanye West also joined in, hashtagging #TIDALforALL, as did Beyonce, turning her profile bright blue, Calvin Harris and Deadmau5. Rapper-mogul Jay Z, whose S. Carter Enterprises announced its purchase of Tidal on March 10, is expected to be in attendance at a splashy launch event that will also be live-streamed.