Jordan Brand’s latest announcement has brought word of a renewed partnership with Warner Bros. on a forthcoming Hare Jordan campaign. In 1992, following Jordan’s first championship season, Jordan and Looney Tunes star Bugs Bunny first joined forces for the iconic advertisement.
As part of the 30th anniversary festivities for the original Hare Jordan collection, Nike has made public its plans to release an array of footwear and apparel. Rumours surrounding Jordan Brand’s 2015 catalog have already indicated “Marvin the Martian” and “Hare” edition mock-ups. The limited collection will include a mixture of classic and contemporary styles.