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Thursday, January 29, 2015

Nike Sued Over Jordan Brand

A photographer has sued Nike for copyright infringement on the iconic Jordan Brand “Jumpman” logo. In 1984 photographer Jacobus Rentmeester took an image of Michael Jordan at the Olympic warmups for LIFEmagazine. After the photos had been published, Nike’s Peter Moore officially licensed the images for temporary use. Now Rentmeester claims that his image had been used as the base for the original “Jumpman” logo. 

Apparently “Nike used his photo to recreate the shot with Jordan in Bulls gear with the Chicago skyline in the background, but that it was essentially still his work.” Obviously, with Jordan Brand alone having generated over 3.2 billion USD in revenue for Nike in 2014, this lawsuit could potentially be a big deal.

@ganstamarcus